Kurz has brought its innovative connected portfolio of products for the print and packaging industry to LOUPE Americas. The company is demonstrating how brands and converters can move seamlessly from design and prepress through production to premium decorative results at the point of sale. 

At the event, visitors can experience how Kurz supports every stage of the embellishment process. From digital design and visualization to advanced production technologies, Kurz helps turn creative concepts into market-ready packaging and label applications. 

A highlight of the show is the live production of innovative label designs in collaboration with industry partners Nilpeter, Pantec, Avery Dennison, and UPM Adhesive Materials. Attendees can see first-hand how delicate hot stamping and cold transfer technologies can be integrated into modern label production workflows to create premium visual effects, enhance shelf appeal, and support efficient manufacturing. 

The showcased applications demonstrate how collaboration across the value chain can help converters and brand owners achieve greater design flexibility, production performance, and differentiation in increasingly competitive markets. 

“LOUPE Americas is the perfect stage to show what’s possible when the industry comes together. Through live label production, visitors can experience how innovative embellishment technologies move seamlessly from concept to finished product – bringing creativity, efficiency, and premium decoration to life,” remarks Allan Quimby, head of marketing, Kurz USA.

Experts on-hand are discussing new possibilities in decoration, embellishment, and packaging innovation while connecting with experts from across the industry.